The number of visitors to Cleveland was on the rise in 2019, according to , bringing 19.6 million people to the area. But the coronavirus pandemic has likely put an end to almost a decade of growth in the local tourism industry.
Cleveland visitors rose by more than 2 percent from 2018 to 2019, surpassing national tourism rate of 1.1 percent. Those visitors brought in more than $6 million in direct sales, according to a Tuesday press release from Destination Cleveland, and had an overall economic impact of nearly $10 billion.
But the industry expects to see a 47 to 67 percent drop in visits in visits for 2020, the release said, leading to a loss of 56 to 75 percent in direct spending. Current efforts to aid local businesses, such as the Clean Committed program and other initiatives aimed at driving business, depend on the comfort levels of individuals during the pandemic, said CEO David Gilbert.
鈥淓verything we鈥檙e talking about, whether it鈥檚 information or promoting to locals or as we鈥檙e starting to move back to out-of-towners, it鈥檚 all about comfortability,鈥� Gilbert said.
The local tourism industry isn鈥檛 expected to return to pre-pandemic levels of activity until around 2024, Gilbert said, although Cleveland鈥檚 has grown faster than the national industry and may recover sooner.
鈥淭here鈥檚 going to be a longer-term recovery from the industry, because it鈥檚 not just about a vaccine, it鈥檚 not just about therapeutics, whatever medical measures might get us to the other side of this, but also knowing psychology plays so much into this,鈥� he said.
The region had been working toward a goal of 20 million visitors by 2020, Gilbert said. Between 2011 and 2019, he said, visitor numbers rose 31.5 percent. Destination Cleveland will do research over the next few months that will help the organization set new and reasonable goals as recovery continues, Gilbert said.
鈥淲e are going to get on the other side of this, and we need to be strategizing now not only for how we get through this, but how we build the industry back,鈥� Gilbert said. 鈥淥ur hope in all this is that we help more businesses make it through what鈥檚 probably going to be a difficult winter with the pandemic still happening, more people being inside.鈥�
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