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Social Norms and Risk Levels: the Psychology Behind Wearing a Mask

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Photo illustration by Max Posner/91福利
At this point in the COVID-19 pandemic in Ohio, face masks, in general, are only recommended. Researchers from Kent State University explain the shift in thinking and behavior for mask wearing.

Even as the Delta variant surges across Ohio, to a large extent mask wearing remains recommended but not required.

Jennifer Taber is an assistant professor in Kent State University鈥檚 Department of Psychological Sciences and studies risk perception.

She says that based on prior research, people may not want to wear masks because they believe their risk level for contracting COVID is lower now especially among vaccinated people.

Taber on COVID risk level

鈥淭hey don't think it's very likely that they'll get COVID, or they think that if they do, it won't be that bad, Taber said. And probably for unvaccinated people, the thought process might be similar.鈥

Taber says that unvaccinated people might perceive the vaccine has a higher risk level than COVID because of distrust in government and pharmaceuticals.

Gov. Mike DeWine and other officials are urging people to put masks back on, but it鈥檚 unclear just how effective these recommendations are.

John Updegraff, also from Kent State Department of Psychology, says social norms have affected mask wearing in communities, going all the way back to the beginning of the pandemic.

Updegraff on people influencing people

鈥淧eople are generally more likely to do things that they see other people doing, and they know that other people advocate to be done, Updegraff said.

Updegraff says that people become more comfortable wearing masks when it is a requirement rather than a personal choice.

On the flip side, masks becoming mandated could trigger the psychological reactance phenomenon. That鈥檚 when someone does the opposite of what they鈥檙e told because they feel their freedom of choice is threatened.

Rachel Gross is a senior journalism major in the Kent State School of Media and Journalism and will be graduating Fall 2021. She is the current general manager of the student-run TV station on Kent State鈥檚 campus, TV2, and has covered major political events for the station such as the Presidential Debate in Cleveland. With her minor being in political science, she hopes to work in the political news field after graduation.